Why, hello there. 👋

Why, hello there. 👋

Why, hello there. 👋

Why, hello there. 👋

We're Gimme Lemons Co.

We do Product Design, Front-End Development, and eCommerce for innovative local & national businesses.

I'm Cara Liu, Product Designer and Front-End Developer, currently collaborating at Corteva Agriscience and freelancing for small local businesses on the side

I'm Cara Liu, Product Designer and Front-End Developer, currently collaborating at Corteva Agriscience and freelancing for small local businesses on the side

I'm Cara Liu, Product Designer and Front-End Developer, currently collaborating at Corteva Agriscience and freelancing for small local businesses on the side

UX/UI Case Studies

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- User research -

- User research -

- User research -

Retirement city finder

Retirement city finder

Retirement city finder

Retirement city finder

eRetirements is a website that helps retirees and those planning for retirement to choose the best city to relocate. We revamped the quiz to better match users to their ideal city.

eRetirements is a website that helps retirees and those planning for retirement to choose the best city to relocate. We revamped the quiz to better match users to their ideal city.

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- Contextual inquiry & Design -

- Contextual inquiry & Design -

Food and wine pairing kiosk

Food and wine pairing kiosk

Food and wine pairing kiosk

Food and wine pairing kiosk

Savvo Digital Sommelier has wine kiosks at select retail stores in the Greater Chicago area, originally placed by the wine aisle to help users browse through wine selections. Our challenge was to revamp Savvo's interface for their new winery-restaurant client.

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- Survey & A/B testing -

Shopping for groceries online

Shopping for groceries online

Shopping for groceries online

Shopping for groceries online

Hy-Vee wanted to create a new look for its online grocery delivery portal and find the best way to incorporate ads without interrupting the shopping experience. We used various methods of user validation to determine the best layout that meets both the business and user needs.

Hy-Vee wanted to create a new look for its online grocery delivery portal and find the best way to incorporate ads without interrupting the shopping experience. We used various methods of user validation to determine the best layout that meets both the business and user needs.

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- User research & Journey maps -

Journey into the hiring experience

Journey into the hiring experience

Journey into the hiring experience

Journey into the hiring experience

The HR team at Principal Financial Group asked our team to delve into the experience of hiring managers and candidates in order to understand where they can improve in the process. 

Websites

Pegan Law
Law Firm Marketing Site
HSTV
Corporate Video Platform
Pure Land of Iowa
Local Non-profit
Kismet Doula Services
Small Business

Testimonials

jrpegan
Group

Cara listened to my concerns and what I wanted in the website. She responded quickly and professionally. She was a good combination of friendly and professional. She knows her area of expertise, and was upfront if I asked about areas of that pertained to my practice that she could not answer. She however sought out answers or people for me to ask the question of.

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- John Pegan, Attorney and Founder of Pegan Law

jared
Group

Cara delivered incredible work for me while running eRetirements. Cara and her team learned about our business incredibly fast and was quick to identify opportunities to improve our User Experience. They delivered a very high quality product in the form of a personal assessment for our users with little guidance. It solved the exact problem we needed to improve our user engagement, and integration was seamless. Her communication throughout the project could not have been better. It was a truly enjoyable experience working with her, and would do so again in a heartbeat!

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- Jared Scharen, Founder of eRetirements

joe
Group

I highly recommend Cara as a UX design professional. She worked on a consulting project for my company, Savvo Digital Sommelier Solutions. Cara and her team were charged with both optimizing our current user interface as well as designing a completely new user experience for an application for one of our customers. I was blown away by what they delivered! Cara showed true professionalism, thoughtful creativity, and a quality of work that was on par with what I would have expected from a top UX design firms. Not only that, she was a pleasure to work with. I always felt that my opinions were heard and incorporated into the design when appropriate. I hope to get the opportunity to work with Cara again! 

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- Joseph Sheahan, Founder of Savvo Digital Sommelier

© 2019 Cara Liu 

© 2019 Cara Liu