Dating App UX Research
Exploring the psychographics and usage of the apps by single men and women
Main Team Members:
Roles & Responsibilities:
User Research Coordination
Dating apps are usually a love/hate relationship among Millennials and Gen Z. Most people are on it out of obligation and Fear of Missing Out. Being an superuser of dating apps like Tinder, Bumble, and Hinge, I wanted to explore people's perception of the apps, their usage, and their painpoints. Specifically, I was interested in finding out why users delete and come back onto the app, which happens almost cyclically ranging from every 3 months to every 2 weeks.
So I decided to set out with this personal project to find out what's contributing to the lack of satisfaction for users on these apps and brainstorm solutions for what could help increase continual retention.
The goal of this research is to explore:
Ideally, this will give us a better idea in how to answer the questions of:
Recruiting & Methodology:
For the full case study, please contact Cara for further details.
© 2021 Cara Liu
© 2019 Cara Liu